One of the main issues related to the Esports and its media or market is Lack of Standardization.
eSports is still a relatively new industry which means that it’s going to have its own growing pains. For instance, a lot of participants and players complain that some of the tournaments lack authenticity and thus it can be challenging to find which tournaments are real and which one are full of scams. This places issues for the marketers as well, especially ones with a role in active sports marketing but have no experience in the eSports market.
The lack of standardization in this industry also means that there are constant issues that arise with players, teams, tournaments and their advertising, sponsorships or contracts. For instance, salaries for players remain remarkably low for novice and immediate levels despite their necessary involvement within the tournaments. There are also continuous issues with poorly crafted contracts between brands and teams or players that usually result in a nasty lawsuit or poor player performance, which naturally negatively affects brands and their marketing teams. These growing pains currently plague the entire eSports industry but will likely (hopefully) be ironed out as this industry continues to expand.
Underage Spending
With the industry of eSports’ worth reaching over $1 Billion, it’s a wonder how much of that money is being spent by underage participants. This is a growing issue with younger players abusing their parents’ credit cards and spending thousands of dollars on tournaments, whether it’s on merchandise, gambling, etc. This can be an issue for marketers as well, by being associated with tournaments that have a lack of security and monitoring capability. It can also be tied with an issue of the brand selling their products and their overall business moral.
Underage Spending
With the industry of eSports’ worth reaching over $1 Billion, it’s a wonder how much of that money is being spent by underage participants. This is a growing issue with younger players abusing their parents’ credit cards and spending thousands of dollars on tournaments, whether it’s on merchandise, gambling, etc. This can be an issue for marketers as well, by being associated with tournaments that have a lack of security and monitoring capability. It can also be tied with an issue of the brand selling their products and their overall business moral.
If a consumer, especially if that consumer is underage, is using someone else’s money to buy products due to the marketing campaign associated with an eSports tournament it can provide that brand with an ethical issue as well as a business issue. They might have to return the sold products, resulting in a loss of profit and the loss of the potential return of that consumer.
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